Emily Ruf 🇺🇸 🇯🇵 🇵🇪 🇬🇧

UX/UI Designer powered by right-brain creativity & left-brain logic

I thrive in collaborative, cross-functional teams tasked with identifying, defining, and solving problems. In my current work, those problems are usually user-centered but often take into consideration business pain points and technical constraints. I gravitate towards creating high-fidelity designs but have a strong skill set with research, planning, and strategy thanks to a former career in higher education and program management.

Work

Select Projects
Payments Redesign
Payments Redesign

UI Design

UI Design

UI Design

Initiative to redesign the AutoPay and Manage Bank Account experiences in the Web and Mobile apps for Discover Financial Services.

Initiative to redesign the AutoPay and Manage Bank Account experiences in the Web and Mobile apps for Discover Financial Services.

Initiative to redesign the AutoPay and Manage Bank Account experiences in the Web and Mobile apps for Discover Financial Services.

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Digital Cocktail Book
Digital Cocktail Book

UX / UI Design

UX / UI Design

UX / UI Design

Project to create a digital experience for a cocktail recipes book, published in celebration of Diners Club International's 75th anniversary.

Project to create a digital experience for a cocktail recipes book, published in celebration of Diners Club International's 75th anniversary.

Project to create a digital experience for a cocktail recipes book, published in celebration of Diners Club International's 75th anniversary.

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Design System Audit
Design System Audit

Design Systems

Design Systems

Design Systems

Initiative to audit and align Discover Financial Services' design system across multiple sources of component designs: Figma, Sketch, Storybook, and Style Guide

Initiative to audit and align Discover Financial Services' design system across multiple sources of component designs: Figma, Sketch, Storybook, and Style Guide

Initiative to audit and align Discover Financial Services' design system across multiple sources of component designs: Figma, Sketch, Storybook, and Style Guide

Coming Soon

Art Marketplace Mobile App
Art Marketplace Mobile App

UX / UI case study

UX / UI case study

UX / UI case study

Peacasso is a mobile app that helps art enthusiasts find artwork they love at a price they can afford.

Peacasso is a mobile app that helps art enthusiasts find artwork they love at a price they can afford.

Peacasso is a mobile app that helps art enthusiasts find artwork they love at a price they can afford.

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Event Registration
Management Dashboard
Event Registration
Management Dashboard

hackathon

hackathon

hackathon

Collaborative project with software engineers and data scientists to increase school participation in the Mini London Marathon for London Marathon Events.

Collaborative project with software engineers and data scientists to increase school participation in the Mini London Marathon for London Marathon Events.

Collaborative project with software engineers and data scientists to increase school participation in the Mini London Marathon for London Marathon Events.

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Bike Share Mobile App
Bike Share Mobile App

heuristic Evaluation & UI redesign

heuristic Evaluation & UI redesign

heuristic Evaluation & UI redesign

Heuristic evaluation and redesign of the bike renting experience on Santander Cycles' mobile app.

Heuristic evaluation and redesign of the bike renting experience on Santander Cycles' mobile app.

Heuristic evaluation and redesign of the bike renting experience on Santander Cycles' mobile app.

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Standard Webhooks Redesign
Standard Webhooks Redesign

UI design

UI design

UI design

Redesign of a tool that helps API developers debug and test webhook integrations

Redesign of a tool that helps API developers debug and test webhook integrations

Redesign of a tool that helps API developers debug and test webhook integrations

Coming Soon

Let's Connect

Let's Connect

Let's Connect

I'd love to hear from you
I'd love to hear
from you

© 2024 Emily Ruf

© 2024 Emily Ruf

© 2024 Emily Ruf